Assessment of Influencing Factors on Consumer Behavior Using the AHP Model
نویسندگان
چکیده
The influence of numerous factors determines and changes the daily behavior consumers. This paper aims to estimate rank weight cultural, social, personal, psychological that change buying habits individuals. research was conducted on a sample 559 respondents in Republic Croatia. Data from survey were used create hierarchical model structure. analytic hierarchy process (AHP), as decision-making method, analysis consumer habits. An results showed personal have principal Personal budget, dominant criterion group set criteria, contributed fact
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su151310341